PRODuct launches

The launch of a new product is a crucial moment for future sales. For the brand, it represents a significant investment in terms of expectations.

The product launch must capture the public's attention. This requires a carefully crafted marketing strategy that focuses on the habits and needs of the consumer.

Using a fairy theme for the new children's shampoo line is not just a marketing campaign; it is an opportunity to experience the creative concept. It embodies the revolutionary vision that brought the design to life.

Provençal-island product launch with a custom entrance arch, a round table set up, two hostesses and a steward dressed in Provençal style
Fleet of cars at the press launch of the Lexus UX
Hostess dressed as a fairy at the Johnson & Johnson stand set up for the launch of a children's shampoo
Stage set up with the Toyota RAV4 for the product launch
Seaside villa windowsill styled with Piz Buin products for the product launch
Fleet of cars for the test drive at a Toyota product launch
Fleet of cars for the test drive at a Toyota product launch
Airport-style set design for the Johnson & Johnson Airline product launch

WHY CHOOSE US?

tailor made

We plan in detail all the stages leading up to the launch event. We study the target audience to create a sense of need for the new item.

soft skill

When a product launch translates the experience of a dream into reality, it can be truly successful.

expertise

To evoke the right memories and emotions, we choose the best location, the most appropriate season, and the most suitable caterer.

HOW TO GET STARTED LAUNCHING?

THE STEPS TO A GOOD PRODUCT LAUNCH

Gathering feedback from a product launch enables proper promotion and makes brands more competitive. To do this properly, however, some basic steps must be followed.

First, identify the buyer persona—the target audience from which all information is drawn. Buyer persona analysis, for example, allows you to identify the characteristics that differentiate your product from its competitors. By studying the target audience, you can discover the factors that determine their needs and curiosity.

Next, devise a tailor-made marketing strategy that highlights the key points of the creative concept. Imagine a simple, innovative, and direct idea that resonates with your audience and meets their needs.